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Planet Fitness Franchise Cost

Planet Fitness is the largest fitness franchise by location count, with 2,400+ locations. High-volume, low-price model with strong recurring revenue from memberships.

Fast Facts

Total Investment

$968,000 – $4,100,000

Franchise Fee

$20,000

Liquid Capital Required

$1,500,000

Royalty Fee

5%

Year Founded

1992

Total Locations

2,400

Planet Fitness was founded in 1992 in Dover, New Hampshire and has grown to over 2,400 locations. Planet Fitness pioneered the high-volume, low-price fitness model (starting at $10/month) that has disrupted the traditional gym industry. The franchise is known for its 'Judgment Free Zone' positioning and mass-market appeal. Planet Fitness has strong recurring revenue from monthly memberships and a relatively simple operational model. The investment is significant (typically $1M-$4M) but the brand offers proven unit economics and strong corporate support.

Planet Fitness Franchise FAQ

How much does a Planet Fitness franchise cost?

The total investment to open a Planet Fitness franchise ranges from $968,000 to $4,100,000, including a $20,000 franchise fee, and a 5% ongoing royalty, equipment, real estate buildout, and initial working capital. Your exact cost depends on location, market, and store format.

What are the requirements to open a Planet Fitness franchise?

You'll need a minimum of $1,500,000 in liquid capital, a strong credit history, and relevant operational or management experience. Planet Fitness also evaluates candidates on market knowledge, brand alignment, and commitment to operational excellence.

How much does a Planet Fitness franchise make?

Revenue and profit vary significantly by location, market size, and operator efficiency. To understand actual financial performance, request Planet Fitness's Franchise Disclosure Document (FDD) and review Item 19 (Financial Performance Representation) if provided. Also call existing franchisees listed in Item 20 for real-world numbers.

Does Planet Fitness work with franchise brokers?

Planet Fitness requires $1.5M+ liquid capital and significant total investment. Revolution Franchise Brokers can help you find comparable fitness franchises at various investment levels, including lower-cost boutique fitness concepts.

How do I buy a Planet Fitness franchise?

Start by requesting the FDD, reviewing the investment and financial data, and speaking with existing franchisees. Then attend Discovery Day at Planet Fitness headquarters. A franchise broker can guide you through each step and help you compare Planet Fitness with similar opportunities. Book a free strategy session to get started.

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Disclaimer: Investment figures are estimates based on publicly available information and may vary by location, market, and timing. Always verify current costs and requirements in the brand's Franchise Disclosure Document (FDD) before making any investment decision. Revolution Franchise Brokers is an independent franchise brokerage and is not affiliated with Planet Fitness unless explicitly stated.