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Fitness

Planet Fitness Franchise Cost

Planet Fitness is the largest fitness franchise by location count, with 2,400+ locations. High-volume, low-price model with strong recurring revenue from memberships.

Fast Facts

Total Investment

$968,000 – $4,100,000

Franchise Fee

$20,000

Liquid Capital Required

$1,500,000

Royalty Fee

5%

Year Founded

1992

Total Locations

2,400

Planet Fitness was founded in 1992 in Dover, New Hampshire and has grown to over 2,400 locations. Planet Fitness pioneered the high-volume, low-price fitness model (starting at $10/month) that has disrupted the traditional gym industry. The franchise is known for its 'Judgment Free Zone' positioning and mass-market appeal. Planet Fitness has strong recurring revenue from monthly memberships and a relatively simple operational model. The investment is significant (typically $1M-$4M) but the brand offers proven unit economics and strong corporate support.

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Altered States Wellness logo
Approved

Altered States Wellness

Health & Wellness

Altered States Wellness Altered States Wellness is an experiential wellness and recovery concept designed to help people reset, recover, recharge, and feel better . The brand brings multiple modern wellness modalities together under one roof, creating a convenient destination for consumers focused on stress management, recovery, sleep, performance, mental clarity, longevity, and overall well-being. Rather than building the business around a single service or wellness trend, Altered States offers customers a variety of experiences that can become part of an ongoing wellness routine. The concept combines technology, hospitality, measurable wellness data, and memorable experiences in a model designed to encourage repeat visits and long-term membership relationships. A Multi-Modality Wellness Experience One of the biggest differentiators of Altered States Wellness is the ability to offer multiple complementary wellness services from a single location. Depending on the location and configuration, services can include: Float Therapy – A highly relaxing, low-stimulation experience in buoyant saltwater designed to help guests disconnect, decompress, and recover. Infrared Sauna – Technology-driven heat sessions that customers can incorporate into routines focused on relaxation, recovery, and general wellness. Cold Plunge – Cold-water immersion for customers interested in recovery, resilience, performance, and the increasingly popular practice of deliberate cold exposure. Red Light Therapy – Sessions utilizing specific wavelengths of red and near-infrared light as part of a broader wellness and recovery routine. Salt Therapy – An immersive salt-room experience that adds another relaxing and differentiated wellness modality. Nervous System Scans – Technology designed to provide customers with measurable information and greater insight into areas such as stress and recovery. By combining several modalities, Altered States can serve a much broader audience than a single-service wellness concept. Providerless Business Model Altered States Wellness is intentionally designed as a providerless wellness model . The core services do not require the business to employ doctors, nurses, injectors, massage therapists, or other licensed medical providers to administer treatments. Instead, specialized equipment and technology deliver much of the experience. This creates several operational advantages: No dependence on doctors, nurses, or injectors for the core business No need to build the model around licensed service providers Reduced exposure to the staffing challenges common in med spas and healthcare-adjacent concepts Easier employee training and onboarding Greater consistency in how services are delivered Less dependence on any individual employee to generate revenue Ability to focus the team on hospitality, memberships, education, cleanliness, and customer experience The result is a wellness business that can provide sophisticated experiences without many of the personnel complexities associated with traditional spas, med spas, massage concepts, or medical wellness centers. Lean Staffing The providerless structure allows Altered States Wellness locations to operate with a relatively lean team. Most locations can generally operate with approximately three to four employees , depending on operating hours, customer volume, and the needs of the individual location. Rather than having an employee assigned to personally perform every service, team members can concentrate on: Greeting and educating customers Introducing guests to different modalities Membership sales and customer retention Scheduling and customer communication Preparing rooms and equipment Cleaning and maintaining the facility Delivering a high level of hospitality Creating a consistent guest experience This can make the concept particularly appealing when compared with businesses that require a large staff or numerous highly compensated licensed professionals. Membership-Driven Recurring Revenue Model Altered States Wellness is designed around ongoing wellness routines rather than one-time treatments . Memberships are an important part of the business model because many of the services naturally lend themselves to repeat usage. Customers can incorporate different modalities into their weekly or monthly routines rather than viewing Altered States as an occasional special-event destination. The membership model is designed to create: Recurring customer relationships More predictable usage patterns Higher visit frequency Greater customer retention Opportunities for members to explore additional modalities Stronger lifetime customer relationships A community of customers who view Altered States as part of their lifestyle The goal is to become a regular part of a member's wellness routine rather than simply a place they visit once or twice. Multiple Services Create Cross-Utilization The multi-modality approach provides an important advantage: customers can enter the brand through one service and ultimately use several. For example: A float therapy customer may discover infrared sauna. A cold plunge customer may begin combining heat and cold experiences. A fitness-focused customer may add red light therapy to a recovery routine. Someone initially looking for stress relief may become interested in nervous system scans. A member may rotate between different services depending on how they feel or what they want to accomplish that day. This creates opportunities to deepen relationships with existing customers instead of relying entirely on continuously acquiring new ones. Wellness Meets Measurable Data Altered States Wellness is not built solely around how an experience feels. The concept also incorporates measurable wellness data . Nervous system scanning technology can give customers information designed to help them better understand how their bodies are responding to factors such as stress and recovery. This creates an interesting bridge between experiential wellness and measurable information. Instead of simply telling a customer, "This should make you feel better," Altered States can help customers become more engaged with their own wellness journey by providing data they can track and use to better understand their bodies. This data-oriented component also helps differentiate Altered States from a conventional spa or relaxation concept. Broad Customer Appeal Because Altered States is not centered around a single service, the concept can appeal to a wide range of consumers. Potential customers may include: Fitness enthusiasts Runners, cyclists, swimmers, and recreational athletes Competitive athletes Busy professionals Entrepreneurs and executives Parents dealing with demanding schedules Consumers focused on stress management People interested in recovery and performance Wellness-oriented consumers People interested in longevity and emerging wellness technologies Customers seeking relaxation and mental clarity Consumers simply looking for an opportunity to unplug Different customers can have very different reasons for initially walking through the door while still becoming members of the same wellness community. More Than a Traditional Spa Altered States Wellness occupies a distinctive position within the broader wellness industry. It is not simply a: Day spa Massage studio Gym Med spa Medical practice Recovery studio Float center Sauna studio Instead, Altered States sits at the intersection of wellness, recovery, technology, relaxation, performance, and experiential retail . This positioning allows the business to participate in multiple wellness trends without depending entirely on the continued popularity of any single modality. Technology + Hospitality Although technology and specialized equipment deliver many of the services, Altered States is ultimately an experience-driven business . The equipment may provide the modality, but the team creates the relationship. Employees are responsible for making new customers comfortable, explaining unfamiliar services, helping members determine which experiences they want to explore, maintaining the environment, and creating a place customers genuinely look forward to visiting. The result is a model that combines the scalability of technology with the relationship-building benefits of hospitality. Designed to Become Part of a Customer's Routine Altered States is positioned differently from wellness businesses that primarily depend on occasional visits. Customers might visit to: Recover after a difficult workout Decompress after a stressful workweek Incorporate heat or cold exposure into a regular routine Spend uninterrupted time away from phones and screens Relax before or after travel Prepare for or recover from athletic activity Explore different wellness technologies Track changes in stress and recovery Simply take intentional time for themselves The objective is to move wellness from something customers do occasionally to something they intentionally incorporate into their lifestyles. Community Partnership Opportunities The concept also lends itself naturally to local relationship building. Potential community partnerships and referral relationships can include: Gyms and fitness studios Personal trainers Running and cycling clubs Athletic organizations Sports teams Yoga and Pilates studios Wellness professionals Chiropractors and other complementary businesses Local employers Corporate wellness programs Health-conscious community organizations Because customers may already be spending money and time on fitness, recovery, and wellness, Altered States can complement many existing routines rather than requiring customers to replace something they already enjoy. Owner's Role Franchise owners do not need to personally administer the core wellness services or come from a medical background. Instead, the franchisee's role is focused on leading and growing the business . Key owner responsibilities can include: Building and developing the local team Driving membership growth Developing local marketing strategies Creating community partnerships Managing key performance indicators Ensuring operational standards are followed Building a strong local reputation Creating an exceptional customer experience Maintaining a membership-focused culture Developing and retaining employees Growing awareness of the Altered States brand This makes the opportunity potentially attractive to owners who enjoy leadership, marketing, relationship building, sales, and business development more than personally performing a technical service. Education Creates a Natural Sales Opportunity Many consumers are familiar with concepts such as saunas and cold plunges but may have little or no experience with float therapy, red light therapy, salt therapy, or nervous system scanning. That creates an opportunity for Altered States employees to act as guides. Instead of relying on a traditional hard-sell environment, the customer journey can revolve around: Education – Helping customers understand the available modalities. Trial – Encouraging them to experience services for themselves. Discovery – Helping customers identify which experiences they enjoy. Routine – Incorporating those services into their lifestyles. Membership – Building an ongoing relationship with the brand. As customers become more familiar with the different modalities, the location can become their central destination for multiple wellness and recovery experiences. An Experiential Environment The physical environment is an important part of the Altered States Wellness concept. Customers are intentionally stepping away from the constant stimulation of everyday life—phones, screens, meetings, notifications, work, family obligations, and packed schedules—to spend time focused on themselves. The environment is therefore designed to feel like a destination rather than a clinical facility. The experience combines: Modern wellness technology Relaxation Recovery Personal time Hospitality Education Data and measurement Memorable sensory experiences That experiential component can help turn what might otherwise be viewed as individual wellness services into a cohesive branded experience. A Diversified Wellness Platform Perhaps the most important distinction is that Altered States Wellness is not dependent on one wellness modality . Consumer interest in individual services can evolve over time. By bringing several complementary experiences together, the brand creates a broader wellness platform capable of serving different customer needs and adapting to changing consumer preferences. A customer may originally discover Altered States because of cold plunge, float therapy, infrared sauna, or red light therapy, but the long-term relationship can extend well beyond that initial service. The combination of a providerless operating structure, lean staffing model, membership-driven customer relationships, multiple wellness modalities, measurable wellness data, technology-enabled services, and a highly experiential environment gives Altered States Wellness a distinctive position within the rapidly evolving wellness and recovery industry.

Investment

$357K – $684K

Liquid Capital

N/A

Learn More About Altered States Wellness
Stella's Ice Cream logo
Approved

Stella's Ice Cream

Other

Brand Overview Stella’s Ice Cream is a premium, community-focused dessert concept built around handcrafted ice cream, fresh-baked treats, creativity, and memorable customer experiences. Founded by Chad and Brittney Hartley, Stella’s began with a simple vision: create a welcoming place where families and friends could gather, enjoy exceptional desserts, and connect with their community. The brand is named after the Hartley family’s beloved bulldog, Stella, giving the concept a personal, approachable identity that carries throughout the customer experience. What began as a local Idaho ice cream shop has expanded into a multi-state franchise brand with locations across markets including Idaho, Arizona, Texas, Indiana, Nebraska, Oregon, Pennsylvania, Tennessee, Utah, and others. Stella's Ice Cream At the heart of Stella’s is a simple mission: serve joy . The company believes ice cream has the ability to bring people together, create memorable moments, and make communities a little sweeter. Its culture is centered around four core values: Uncommonly Kind, Celebrate Everything, Ever Progressing, and Rooted in Community. Stella's Ice Cream More Than an Ice Cream Shop While premium homemade ice cream is the centerpiece of the concept, Stella’s has developed a broader dessert experience designed to give customers multiple reasons to visit. The product offering can include: Handcrafted premium ice cream Fresh-baked cookies Brownies and other baked goods Fresh-made waffle cones Ice cream sandwiches Milkshakes and specialty drinks Custom cakes Ice cream pies Party boxes Seasonal desserts and limited-time offerings Dairy-free and vegan selections Gluten-free options Catering and private events Mobile ice cream carts and trucks The combination of ice cream, baked goods, specialty products, catering, events, and mobile sales gives owners opportunities to build the brand beyond traditional walk-in scoop-shop traffic. Stella’s also regularly introduces seasonal and rotating flavors, including a featured flavor program that helps keep the menu fresh and gives customers something new to discover. Stella's Ice Cream Handcrafted Products & Bold Quality Quality is one of the defining elements of the Stella’s brand. Rather than positioning itself as a traditional mass-produced frozen dessert concept, Stella’s emphasizes products made with care inside the shop. Ice cream and baked goods are handcrafted by the Stella’s team using high-quality ingredients, including an all-natural dairy base and real vanilla. Cookies, brownies, waffle cones, and other baked products complement the ice cream menu and contribute to the sensory experience inside the store. Stella's Ice Cream The model also benefits from established vendor relationships designed to create greater consistency across the franchise system. A proprietary ice cream dairy mix helps franchisees reproduce the core Stella’s experience while still leaving room for creativity at the local level. A “Brewery Model” Approach to Ice Cream One of the more distinctive aspects of Stella’s is the amount of creativity built into the concept. Rather than requiring every location to offer an entirely identical flavor lineup, Stella’s uses an approach similar to a craft brewery. Franchisees operate within the established Stella’s system while having opportunities to create flavors and products that resonate with their individual communities. That flexibility can allow a Stella’s location to combine proven signature products with seasonal creations, locally inspired flavors, special collaborations, and other products that generate excitement in the market. It creates an interesting balance: franchisees receive the systems, branding, recipes, vendors, and operational framework of an established franchise while retaining an element of the creativity that makes independent ice cream shops appealing. Dairy-Free, Vegan & Gluten-Free Options Stella’s places a significant emphasis on making the experience accessible to customers with different dietary preferences. The menu includes dairy-free and vegan choices along with gluten-free baked-good options. This allows families and groups with varying dietary needs to enjoy the Stella’s experience together rather than forcing certain members of the group to sit out dessert. Stella's Ice Cream This inclusivity fits naturally with the company's broader mission of creating welcoming community gathering places and “serving all kinds.” The Stella’s Vibe The experience is intended to be as important as the product. Stella’s combines a contemporary, social-media-friendly aesthetic with the approachable atmosphere of a neighborhood ice cream shop. The stores are designed to become places where customers gather for birthdays, celebrations, date nights, family outings, after-school treats, and everyday occasions. The company describes the experience as having a modern atmosphere with a hometown feel , supported by a service culture centered around being “Uncommonly Kind.” Stella's Ice Cream That culture extends to employees. Stella’s specifically embraces its role as a potential first employer for teenagers and young adults and focuses on creating a positive environment where younger employees can develop responsibility, confidence, and customer-service skills. Stella's Ice Cream Community-Focused Business Model Stella’s was designed from the beginning to become part of the fabric of the communities it serves. Local involvement can include: Schools and youth organizations Community celebrations Local businesses Sporting events Festivals and fairs Birthday parties Corporate events Weddings and private gatherings Local partnerships and collaborations Catering opportunities This community orientation serves two purposes: it reinforces the company's mission while creating opportunities for franchisees to generate awareness outside the four walls of the store. Instead of relying exclusively on customers discovering the retail location, owners can actively introduce Stella’s to their market through events, partnerships, catering, and mobile operations. Mobile Ice Cream Truck & Cart Opportunity A particularly interesting extension of the Stella’s model is the ability to add an ice cream truck or mobile cart to the retail business. The mobile component allows franchisees to bring Stella’s directly into the community rather than waiting for customers to visit the store. Stella's Ice Cream Potential opportunities include: Weddings Corporate events School functions Sporting events Festivals Neighborhood events Birthday parties Fundraisers Community celebrations Private events Beyond creating another sales channel, the mobile operation can function as a moving advertisement for the retail location. Every event introduces Stella’s to potential customers who may later visit the brick-and-mortar store. Compact Retail Footprint Stella’s is designed around a relatively compact retail footprint, with typical locations ranging from approximately 1,000 to 1,500 square feet . Stella's Ice Cream The smaller footprint can make the concept adaptable to a variety of retail environments and markets. Potential locations may include neighborhood shopping centers, lifestyle centers, downtown districts, mixed-use developments, and other areas with strong residential or pedestrian traffic. The model has also demonstrated applicability beyond its original Idaho market, with Stella’s expanding into multiple states and a mix of suburban and metropolitan communities. Stella's Ice Cream Multiple Ways to Generate Customer Traffic Stella’s isn't dependent on a single product or occasion. The concept is designed around multiple ways for customers to interact with the brand. A franchisee's business can potentially incorporate: Everyday walk-in ice cream sales Takeout and online ordering Fresh-baked desserts Specialty drinks Custom cakes Ice cream pies Party products Catering Private events Mobile carts Ice cream trucks Seasonal products Limited-edition flavors Local collaborations Community partnerships These different channels give owners opportunities to create demand throughout the year and build relationships with customers beyond an occasional ice cream purchase. Local Creativity With Franchise Structure Stella’s offers an unusual combination of standardization and local creativity. The franchise system provides the infrastructure needed to consistently reproduce the brand—including operating procedures, vendor relationships, training, marketing resources, recipes, technology, and brand standards—while the product strategy gives operators room to bring personality into their individual markets. This can include locally inspired flavors, seasonal creations, community partnerships, and special events. For an entrepreneur who likes the creativity associated with an independent dessert shop but also wants the infrastructure of a franchise system, this combination is an important component of the Stella’s model. Franchisee Support Stella’s provides support throughout the development, opening, and ongoing operation of a franchise location. Support includes: Site-selection guidance Comprehensive initial training Opening assistance Established operating systems Vendor relationships Hiring and staffing guidelines Recipes and operating procedures Marketing resources Customizable marketing materials Brand-wide marketing initiatives Consumer marketing guidance Point-of-sale technology Ongoing operational guidance Research and development Corporate-team accessibility Local listing on the Stella’s website A network of fellow Stella’s franchise owners The company also provides franchisees with defined protected territories under the terms of its franchise agreements. Stella's Ice Cream Training & Opening Process Stella’s has developed a structured onboarding process intended to take an owner from initial discovery through opening and ongoing operation. Prospective franchisees first meet with the Stella’s team and learn more about the brand before participating in Discovery Day, which provides a closer look at the company, its culture, and the operation of a Stella’s location. Once a candidate becomes a franchise partner, the company provides in-depth training covering the systems and knowledge necessary to launch and operate the business. Field support continues after opening. Stella's Ice Cream The objective is to allow franchisees to benefit from the lessons learned by the founders and corporate team rather than having to develop an ice cream business from scratch. Marketing & Brand Development Stella’s provides franchisees with professionally developed marketing resources while encouraging operators to become visible members of their local communities. Franchisees receive access to customizable marketing materials, guidance for consumer marketing, support for brand-wide campaigns, and resources designed to maintain consistent branding across the system. Stella's Ice Cream Local store marketing can then be complemented by community events, partnerships, social media, seasonal flavors, mobile operations, and collaborations that give customers ongoing reasons to engage with the brand. The visual nature of the products and stores also lends itself naturally to social media, where colorful ice cream creations, seasonal flavors, celebrations, and customer experiences can become shareable content. Single-Unit & Multi-Unit Growth The Stella’s concept can accommodate entrepreneurs interested in operating a single neighborhood location as well as owners interested in developing multiple stores. Its compact footprint, standardized operating systems, established supply relationships, and repeatable store format are designed to support expansion into different markets. The continued growth of the brand beyond its original Idaho base demonstrates the concept's ability to operate across geographically diverse communities. Stella's Ice Cream For multi-unit operators, the opportunity is to establish Stella’s as a recognizable regional dessert brand while leveraging centralized experience, systems, marketing resources, and operating standards across multiple locations. What Makes Stella’s Different Stella’s combines several characteristics that differentiate it within the frozen dessert category: Handcrafted products: Ice cream and baked goods are made with an emphasis on freshness and quality. Creative freedom: The brewery-style approach gives franchisees opportunities to develop locally relevant flavors and products. Inclusive menu: Dairy-free, vegan, and gluten-free choices broaden the potential customer base. Multiple product categories: Ice cream is complemented by baked goods, specialty drinks, cakes, pies, party products, and seasonal offerings. Mobile expansion: Trucks and carts allow franchisees to extend the brand into events and community gatherings. Compact footprint: The typical store is designed to deliver the Stella’s experience within approximately 1,000–1,500 square feet. Community orientation: Local partnerships, events, and neighborhood involvement are integral to the brand. Distinctive culture: “Uncommonly Kind” hospitality and the mission of serving joy help define both the customer and employee experience. Established systems: Franchisees receive training, operating procedures, marketing resources, technology, vendor relationships, and ongoing guidance. Local-store personality: Operators have room to make Stella’s feel connected to their hometown while remaining part of a consistent national brand. The Stella’s Opportunity Stella’s Ice Cream is designed for entrepreneurs who want to build more than a traditional scoop shop. The concept combines premium handcrafted ice cream, fresh-baked desserts, an inclusive menu, local creativity, events, catering, and mobile opportunities within a highly approachable community-oriented brand. The model provides the personality and creativity customers often associate with an independent neighborhood ice cream shop while giving franchisees the operating systems, training, vendor relationships, marketing resources, and ongoing support of an established franchise organization. Ultimately, Stella’s is built around a product that naturally brings people together. Whether customers are celebrating a birthday, meeting friends after school, attending a community event, trying a new weekly flavor, or simply stopping in for a scoop, the brand's goal remains the same: serve joy, celebrate the community, and make life a little sweeter.

Investment

$497K – $773K

Liquid Capital

N/A

Learn More About Stella's Ice Cream
Just Love Coffee logo
Approved

Just Love Coffee

Other

A specialty coffeehouse franchise, all-day café and community gathering place Just Love Coffee & Café is a specialty coffee and café franchise built around a simple idea: create a place people genuinely enjoy coming to—whether they are grabbing their morning coffee, meeting a friend for breakfast, working on a laptop, enjoying lunch, or simply looking for a welcoming place to spend time in their community. Founded in 2009 in Tennessee, Just Love began with a purpose-driven mission connected to helping families raise money for adoption. The concept has since evolved into a growing coffee-and-food franchise while maintaining its emphasis on community, hospitality and giving back. The company began franchising in 2014. What makes Just Love particularly interesting is that it is not simply another coffee shop. The concept combines specialty coffee and handcrafted beverages with an all-day food menu, allowing franchisees to generate revenue beyond the traditional morning coffee rush. A Coffee Franchise With a Food Component Coffee is at the heart of the Just Love concept, with specialty coffees and beverages roasted and developed around the brand's coffee program. But the menu goes considerably further than coffee and pastries. Just Love offers breakfast, lunch and snack options, including its distinctive waffle-based menu, sandwiches, wraps, baked goods, desserts and other café fare. The brand's food preparation model is intentionally streamlined, with many hot menu items prepared using waffle irons rather than relying on a traditional full-service commercial kitchen. That approach is designed to accomplish two things: First, it creates additional revenue opportunities throughout the day. A traditional coffee shop can be heavily dependent on the morning daypart. Just Love's all-day menu is designed to give customers a reason to visit for breakfast, lunch, an afternoon snack or an evening treat. Second, it simplifies the physical operation. The concept does not require the same type of large commercial kitchen infrastructure found in many traditional restaurants. The franchisor says its smaller footprint and simplified kitchen requirements can reduce build-out complexity and allow the café to operate with a relatively streamlined staff. The Just Love Difference The brand's positioning centers around three primary components: Specialty Coffee Just Love emphasizes carefully roasted specialty coffee and a broad selection of coffee and specialty beverages. Food & All-Day Dining The menu extends well beyond coffee, with waffles, breakfast items, sandwiches, wraps, baked goods, desserts and other café offerings. Community The company places significant emphasis on creating a welcoming neighborhood gathering place and giving back to the communities where its cafés operate. The result is intended to feel more like a local café with a strong personality and purpose than a traditional large national coffee chain. Multiple Revenue Opportunities One of the more interesting aspects of the Just Love model is its potential to capture multiple customer occasions. Customers can visit for: Morning coffee Breakfast Specialty beverages Lunch Afternoon coffee or snacks Desserts Meetings and social gatherings Working remotely Catering and group orders The franchisor also identifies catering as an additional potential revenue stream. This diversified approach is important because the business isn't dependent entirely on selling cups of coffee during a relatively narrow portion of the day. A Relatively Streamlined Restaurant Model Just Love was intentionally designed around operational simplicity. The café does not require a traditional full-scale restaurant kitchen, and many of the food items can be prepared using relatively simple equipment. The franchisor also emphasizes a smaller footprint and a streamlined operating model. Historically, the company has described the concept as requiring approximately 5–6 employees at launch, although actual staffing requirements will vary significantly based on location, hours, sales volume and operating model. For an entrepreneur who likes the restaurant industry but doesn't necessarily want to take on the complexity of a traditional full-service restaurant, this is an important part of the model to investigate. Real Estate Just Love cafés can operate in different types of locations, including freestanding sites and end-cap locations in shopping centers. The franchisor has historically emphasized flexibility in site selection and a relatively compact footprint. The company provides assistance with: Market analysis Site selection Real-estate evaluation Lease negotiations Site approval Design Construction Contractor recommendations Build-out oversight The current franchise process specifically describes real-estate, design and construction support as part of the development process. Training & Support Just Love provides training intended to take someone without previous coffee or restaurant experience through the major components of operating the business. Support can include: Initial Training Franchisees receive hands-on training covering coffee preparation, beverages, food preparation, equipment, sales processes, staffing and day-to-day operations. The franchisor currently describes approximately three weeks of operator training in its franchise process, while its detailed training materials describe a combination of hands-on and remote training. Site Selection & Development The franchisor assists with identifying and approving locations, lease negotiations, design and construction. Pre-Opening Support Just Love provides assistance with hiring, opening preparation and operational readiness. Grand Opening Support An opening team is deployed to help train staff and support the launch of the new café. Ongoing Support Support includes operations, marketing, training and business guidance following the opening. The franchisor's current development process describes ongoing operations coaching, local marketing support and a field team that works with franchisees after opening. Who Is Just Love Looking For? Just Love is particularly suited to an entrepreneur who wants to be actively involved in a customer-facing, community-oriented business. Brand & Community Mission Purpose is an important component of the Just Love identity. The business originated in 2009 as an online coffee company created to help families raise money for adoption. That mission eventually evolved into physical cafés while maintaining the broader concept of using the business to positively impact local communities. The company describes its cafés as community gathering places rather than simply transactional coffee shops. That positioning can be particularly relevant for an owner who wants to build relationships with customers, local businesses, schools, nonprofits and community organizations. Growth Opportunity The franchise system has expanded beyond its original Tennessee market into multiple states. Public information associated with the 2025 FDD reports 53 total outlets, including 51 franchised and 2 company-owned locations, while the franchisor's current website is actively marketing territories throughout more than 30 states. The brand is therefore beyond the experimental startup stage, but it remains considerably smaller than the major national coffee chains. For a franchise buyer, that creates an interesting combination: a concept with an established operating model and existing franchise network, but without the enormous system size of brands such as Starbucks, Dunkin' or Scooter's Coffee. Multi-Unit Potential Just Love also presents an opportunity for entrepreneurs who ultimately want to build a larger portfolio. The franchisor's current materials specifically state that it is interested in franchisees who are interested in multi-unit ownership and expanding across a dedicated territory. For the right operator, the first café can therefore serve as the foundation for a larger local or regional business. This is particularly relevant for someone who enjoys building teams, developing managers and eventually moving from being the person who runs the store to the person who runs the organization. What Makes the Concept Interesting? There are several characteristics that make Just Love worth investigating for someone considering a coffee franchise: 1. It isn't dependent exclusively on coffee. The all-day food menu gives the business additional customer occasions and revenue opportunities. 2. The food operation is intentionally simplified. The waffle-based preparation model reduces the need for a traditional large commercial kitchen. 3. The brand has a differentiated identity. The community and giving-back component creates a positioning that is different from simply competing on coffee. 4. It is a relatively established franchise system. The company has been franchising since 2014 and has developed a multi-state network. 5. There is an Item 19 disclosure. The 2025 FDD provides reported gross-sales information from qualifying locations, giving prospective franchisees something concrete to investigate during validation. 6. There is substantial territory availability. The current franchisor website lists opportunities across a large number of states. 7. It can appeal to first-time franchise owners. No previous restaurant or coffee experience is required, although leadership and active ownership are important. What a Prospective Franchisee Should Investigate As with any franchise investment, the marketing story is only the beginning of the diligence process. A prospective Just Love franchisee should pay particular attention to: The current FDD Item 7 investment range Actual build-out costs from recently opened cafés Item 19 revenue by store age Store-level profitability Labor percentage Food and beverage cost Occupancy percentage Average ticket Customer frequency Morning versus afternoon/evening sales Catering revenue Drive-through versus non-drive-through economics Franchisee satisfaction Franchisee turnover and closures Territory protections Required remodels Technology requirements Local advertising requirements Vendor restrictions Actual opening timeline Availability of desirable real estate in the target market Most importantly, prospective franchisees should speak with a meaningful number of existing owners—not just the franchisees the franchisor recommends—and ask detailed questions about both the economics and the day-to-day ownership experience.

Investment

$495K – $760K

Liquid Capital

N/A

Learn More About Just Love Coffee
Frenchies Modern Nail Care logo
Approved

Frenchies Modern Nail Care

Other

Overview The nail care industry is a large, recurring-revenue consumer services category, yet it remains highly fragmented and dominated by independently owned salons. Frenchies Modern Nail Care was created to bring a more modern, professional, and wellness-focused approach to the category, combining the recurring nature of nail care with a differentiated customer experience and a scalable franchise business model. Founded by experienced multi-unit franchise operators, Frenchies was built around a simple premise: the traditional nail salon experience could be significantly improved. Rather than competing solely on price or convenience, Frenchies focuses on creating a clean, welcoming, modern environment where guests can feel comfortable returning regularly for personal care and self-care services. A Different Approach to Nail Care Frenchies sets itself apart from many traditional nail salons through its emphasis on cleanliness, wellness, hospitality, and a contemporary studio environment. The concept eliminates several traditional elements of the nail salon experience, including acrylic services and jetted pedicure tubs. Frenchies promotes a fume-free studio environment and focuses on carefully selected products and professional sanitation procedures. The result is a salon environment designed to feel more like a modern wellness and personal-care destination than a conventional nail salon. This positioning can appeal to consumers who enjoy regular manicures and pedicures but are increasingly conscious of the products, environment, cleanliness, and overall experience associated with their personal-care services. Recurring Customer Relationships One of the attractive characteristics of the nail care business is its naturally recurring customer behavior. Unlike many service businesses that depend heavily on one-time transactions, nail care customers have an ongoing reason to return. Frenchies builds on that behavior through its membership and loyalty initiatives, including the Polish Pass program. Membership is designed to encourage customers to visit more frequently and develop an ongoing relationship with their local studio. Recurring memberships can also provide franchisees with greater customer retention and a more predictable revenue component. In addition to memberships, Frenchies generates revenue through its core nail care services, retail products, promotions, loyalty programs, and online booking capabilities. A Hospitality-Driven Experience Frenchies places significant emphasis on the customer experience. The objective is not simply to provide a manicure or pedicure, but to create an environment where customers enjoy the entire visit. Modern studio design, customer service, professional standards, convenient scheduling, and a consistent branded experience are all important components of the model. This creates an opportunity to build strong customer relationships and differentiate the business from independent salons that may lack consistent branding, systems, or standardized customer experiences. For franchisees, the standardized nature of the model can also provide a framework for training employees and replicating the customer experience as the business grows. Designed for Business Owners A major advantage of the Frenchies franchise model is that franchisees do not need to be experienced nail technicians or beauty professionals. The franchise is designed for entrepreneurs who can build and lead a team, manage operations, develop a local customer base, and execute the company's systems. Frenchies provides franchisees with training, operational resources, marketing support, technology, and ongoing guidance. This allows an owner to focus on building the business and leading the team rather than personally performing the services. That makes Frenchies potentially attractive to a variety of franchise candidates, including experienced business owners, corporate professionals looking for a career transition, multi-unit operators, and entrepreneurs interested in the beauty, wellness, and personal-care industries. Multi-Unit Growth Potential Frenchies is also designed with multi-unit ownership in mind. Once an owner has established a successful location and developed a strong management and team structure, additional locations can provide an opportunity to scale the business. For candidates interested in building a larger enterprise rather than owning a single location, the ability to develop multiple studios can be an important part of the opportunity. The broader platform behind Frenchies also provides an interesting potential growth avenue. Frenchies is part of Head To Toe Brands , a platform focused on beauty and wellness franchise concepts and backed by The Riverside Company. This platform structure provides access to experienced leadership and shared resources while creating the potential for franchise owners to participate in a broader portfolio of beauty and wellness concepts. What Makes Frenchies Different? For brokers, the key differentiators to understand are the combination of category, positioning, recurring revenue, and scalability . Frenchies is not simply another nail salon. The brand has deliberately positioned itself around a cleaner, more modern, wellness-oriented experience. It combines traditional nail care demand with membership and loyalty programs designed to encourage repeat business. The concept also addresses several common challenges associated with traditional nail salons by creating standardized operating procedures, a consistent customer experience, a recognizable brand, professional training, and franchise-level marketing and operational support.

Investment

$473K – $550K

Liquid Capital

N/A

Learn More About Frenchies Modern Nail Care
Building Kidz School logo
Approved

Building Kidz School

Education & Coaching

Overview Building Kidz School is a preschool and childcare franchise that combines early childhood education with performing arts, academics, enrichment activities, and whole-child development. Rather than positioning itself simply as a traditional daycare, Building Kidz has built its concept around providing children with a structured educational environment designed to develop not only academic skills, but also confidence, commitment, and character . The concept was created by founder Vineeta Bhandari after her daughter was diagnosed with juvenile diabetes at age four. At the time, Bhandari was working in corporate America and found that the childcare options available to her did not provide the level of care, stimulation, and educational enrichment she wanted for her daughter. She ultimately developed her own preschool concept, opening the first Building Kidz school in Pacifica, California, in January 2003. The school grew from that original location into a broader preschool and childcare organization and eventually into a franchise system. Building Kidz reports that it began franchising in 2016. Today, the Building Kidz model is designed to serve children from infancy through preschool and kindergarten, with some locations also offering before- and after-school programs and summer enrichment. Its differentiating feature is the integration of music, dance, theater, and other performing arts into the academic curriculum rather than treating the arts as an occasional extracurricular activity. For an entrepreneur, the opportunity combines several attractive characteristics of the childcare sector: recurring tuition revenue, a service that is generally considered essential by working families, multiple revenue-generating age groups, and the potential to build a substantial community-based business. At the same time, it is a capital-intensive, highly regulated, staffing-dependent operation that requires significant owner involvement. The Building Kidz Concept The central philosophy behind Building Kidz is that early childhood education should address the development of the whole child . The company identifies six primary developmental areas: Emotional development Social development Cognitive development Physical development Communication Academic development These areas are incorporated into the school's educational programming while performing arts are used as an additional mechanism for encouraging creativity, confidence, communication, and teamwork. The brand's three stated pillars are: Confidence Children are encouraged to express themselves, participate in performances, communicate with others, and take on new challenges. Commitment Performing arts activities require children to practice, learn routines or scripts, work with others, and follow through on projects. Character The program emphasizes social development, cooperation, responsibility, and personal growth. This philosophy gives Building Kidz a different positioning from a basic childcare provider. Parents are not simply purchasing supervision for their children; the brand seeks to provide an educational and enrichment experience that combines childcare with academics and the arts. Performing Arts as a Differentiator One of the most distinctive elements of the Building Kidz model is its proprietary performing arts curriculum. The program incorporates music, dance, and theater into age-appropriate educational activities. Building Kidz describes its performing arts program as being integrated into its developmental standards rather than operating solely as an extracurricular activity. The brand has historically incorporated music, dance, theater, and foreign-language instruction into its programs, with children participating in performances designed to reinforce confidence and commitment. For children approximately three to six years old, Building Kidz has described annual recital and Broadway-style performance opportunities. These activities can also provide a marketing advantage because performances give parents and families tangible opportunities to see their children's development and become involved with the school community. From a franchise perspective, this performing arts component is important because it gives the brand a more distinctive story than a conventional daycare. A prospective franchisee is therefore not simply selling "childcare"; the business is selling an educational experience built around academics, enrichment, and personal development. Programs and Revenue Opportunities A Building Kidz school can serve children across several developmental stages, creating the opportunity to establish a broad customer base within one facility. Infant Care Building Kidz offers programming for infants, emphasizing nurturing care as well as early developmental support. The proprietary infant and toddler curriculum focuses on developmental areas such as: Cognitive development Perceptual-motor development Speech and language Social intelligence The objective is to provide a safe, nurturing environment while helping children develop foundational skills. Infant care can be particularly valuable from a business standpoint because families often require full-day childcare and may remain with a center for multiple years as their children progress through the school's programs. Toddler Programs Toddler programming is designed around exploration, social development, early academics, play, and exposure to the arts. The curriculum is structured to help children become increasingly independent while continuing to develop language, cognitive, motor, and social skills. Preschool Preschool is one of the core components of the Building Kidz concept. The curriculum incorporates: Language Mathematics Science Social skills Creative expression Performing arts Hands-on learning Foreign-language exposure Building Kidz emphasizes learning at the child's individual pace while incorporating play and performing arts into daily activities. Kindergarten Building Kidz also offers kindergarten programming at qualifying schools. The curriculum focuses on foundational skills in areas such as math, science, social studies, and language arts and is intended to prepare children for their transition into elementary education. Before- and After-School Care Certain Building Kidz locations offer before- and after-school programs for elementary-age children. These programs can include: Homework assistance Academic enrichment Science activities Technology Robotics Performing arts Group projects Social activities Summer programs This creates an additional potential revenue stream beyond preschool tuition and allows franchisees to maintain relationships with families as children progress into elementary school. The Business Model Building Kidz is fundamentally a recurring-revenue childcare business . Parents generally pay tuition for ongoing childcare and educational services rather than making one-time purchases. This creates the potential for predictable recurring revenue when a school maintains strong enrollment and retention. The model can generate revenue from several customer segments, including: Infant care Toddler care Preschool Pre-kindergarten Kindergarten Before-school care After-school care Summer programs and camps Other enrichment programs, depending on the location One of the potential advantages of this model is customer longevity. A family that initially enrolls a child as an infant may potentially remain with the school for several years as that child moves through the various age groups. The model also creates opportunities for referrals between families. Childcare is highly local, and parents frequently rely on recommendations from friends, neighbors, coworkers, and other parents when selecting a school. Training and Franchise Support Support can include assistance with: Site selection Facility design Licensing School setup Staffing Curriculum implementation Marketing Business planning Financial planning Operations Teacher training Enrollment strategies Ongoing operational support The franchisor states that its management team has assisted franchisees in establishing preschool centers in multiple states and provides ongoing assistance after the school opens. Current franchise information indicates that new franchise owners participate in a structured pre-opening training program totaling approximately 80 to 120 hours , including classroom instruction, hands-on experience at an existing Building Kidz school, online training, and training at the franchisee's campus. The company also emphasizes the importance of cultural fit and a willingness to follow the established system. Its stated philosophy is that successful franchisees should be willing to progress from following the system to collaborating with the franchisor and eventually becoming leaders within the franchise community. Marketing and Enrollment Marketing a preschool is different from marketing many traditional consumer businesses. The customer is the parent, but the end user is the child. As a result, parents are typically evaluating factors such as: Safety Teacher quality Educational philosophy Cleanliness Convenience Location Hours of operation Staff-to-child ratios Curriculum Reputation Parent reviews Communication Enrichment opportunities Tuition Building Kidz provides franchisees with branding and marketing support, while local franchisees are responsible for building awareness within their market and converting prospective families into enrolled students. The performing arts component can provide an additional marketing story because events, recitals, performances, community activities, and parent engagement can create opportunities for families to experience the brand firsthand. Digital marketing, local search, social media, community partnerships, open houses, referral marketing, parent events, and local networking can all play important roles in filling classrooms. Ultimately, however, the economics of the business depend heavily on enrollment . A beautifully designed facility with a strong curriculum can still struggle financially if it does not reach sufficient enrollment. Staffing Staffing is one of the most important operational considerations for a Building Kidz franchise. Unlike a simple service business that may be operated with a small team, a preschool requires qualified employees to provide care and education while complying with applicable state and local regulations. Franchisees are responsible for recruiting and managing their own employees. Building Kidz provides hiring resources, interview tools, onboarding procedures, and training support. A franchise owner will generally need to build a team that may include: Teachers Assistant teachers School administrators Directors Administrative personnel Support staff Maintenance/cleaning personnel Other employees required by local regulations and the school's specific programming Labor is likely to be one of the largest recurring expenses. This means an owner needs strong leadership and people-management skills. Recruiting, retaining, scheduling, motivating, and developing employees can have a direct impact on both customer satisfaction and profitability. Multi-Unit Potential Building Kidz also offers a path toward multi-unit ownership for qualified franchisees. The company's franchise materials indicate that many franchisees begin with one location and expand after establishing their first school. Multi-unit ownership can be attractive because successful operators may be able to leverage: Management infrastructure Administrative systems Recruiting processes Marketing knowledge Vendor relationships Leadership talent Brand awareness An experienced operator may ultimately build a portfolio of schools rather than operating only one location. However, multi-unit expansion should generally come after the first location demonstrates sustainable enrollment, staffing, cash flow, and management performance. Building additional schools before the first location is operationally stable can increase financial and management risk. Ownership and Time Commitment Building Kidz is best suited to an active owner-operator or highly engaged business owner , rather than someone looking for a passive investment. The business requires significant management oversight because the owner is ultimately responsible for: Employees Enrollment Parent relationships Licensing Financial management Marketing Facility management Customer satisfaction Compliance School culture Overall profitability The franchisor states that prior childcare or education experience is not required. Instead, it looks for individuals with appropriate financial resources, leadership ability, commitment to the mission, and willingness to follow the system. This can make Building Kidz interesting for someone coming from a business, management, sales, finance, real estate, or corporate background who wants to transition into an education-focused business without having to create the curriculum and operating model from scratch. It is less attractive for someone whose primary goal is to purchase a business that requires little day-to-day involvement. Social Mission Building Kidz also emphasizes a social-impact component. The company states that a percentage of its profits is dedicated to charitable causes and that its mission extends beyond operating schools to improving the lives of children more broadly. Its franchise marketing materials have specifically referenced using 25% of company profits to support nonprofit partnerships focused on underprivileged children. For prospective franchisees who want their business ownership to have a community or social-impact component, this can be an important differentiator. What Makes Building Kidz Different? The clearest differentiator is the company's combination of childcare, academics, and performing arts . A traditional daycare primarily sells childcare. A traditional preschool primarily sells early education. A performing arts school primarily sells arts instruction. Building Kidz attempts to combine all three concepts into one recurring-revenue business. That positioning can be particularly attractive to parents who want their children to receive academic preparation while also developing communication skills, creativity, confidence, and social abilities. The performing arts component also provides the franchisee with a compelling marketing story that can be demonstrated through performances and community events.

Investment

$310K – $1.5M

Liquid Capital

N/A

Learn More About Building Kidz School
Wet Fuel logo
Approved

Wet Fuel

Other

Overview Wet Fuel is an innovative, mobile marine fueling franchise that delivers gasoline and diesel directly to boats at marinas, private docks, boat clubs, and waterfront residences. By eliminating the need for boat owners to wait in line at crowded fuel docks or interrupt a day on the water, Wet Fuel provides a premium convenience service that addresses a common frustration in the boating industry. As recreational boating continues to grow across the United States, so does the demand for convenient, on-demand services that save time and enhance the ownership experience. Wet Fuel has positioned itself at the intersection of convenience, technology, and marine services by offering scheduled and on-demand fueling solutions that keep boat owners on the water instead of waiting at the pump. For entrepreneurs seeking a scalable business with recurring customers, limited overhead, and a differentiated service offering, Wet Fuel represents an exciting opportunity within a niche industry that has relatively little direct competition. A Business Built Around Convenience Today's consumers increasingly expect services to come directly to them. Just as mobile car detailing, grocery delivery, and mobile pet grooming have transformed their respective industries, Wet Fuel is bringing that same convenience to recreational boating. Rather than requiring customers to navigate to a marina fuel dock, wait their turn, and often pay premium marina fuel prices, Wet Fuel delivers fuel wherever the vessel is located within its service territory. Customers simply schedule service through the company's platform, and trained technicians arrive with specialized fueling equipment to safely and efficiently refuel the boat. This customer-first model creates an exceptional ownership experience while allowing franchisees to build lasting relationships with local boating communities. Diverse Customer Base Wet Fuel serves a broad range of marine customers, including: Private recreational boat owners Yacht owners Waterfront homeowners Marina slip holders Boat clubs Charter captains Fishing guides Commercial marine operators Fleet owners Property management companies Waterfront condominium communities Because many boat owners require fuel multiple times throughout the boating season, franchisees have significant opportunities to generate repeat business and establish recurring service relationships. Multiple Revenue Streams Wet Fuel offers several complementary revenue opportunities that help franchisees maximize customer value and create consistent cash flow. Potential revenue sources include: Mobile gasoline delivery Mobile diesel delivery Scheduled recurring fueling programs On-demand emergency fueling Fleet fueling services Marina partnerships Boat club fueling contracts Commercial marine fueling Fuel management programs Seasonal customer memberships Premium convenience fees Additional marine services (where available) This diversified approach allows franchise owners to develop a balanced business that isn't dependent on a single customer type. Why Customers Love the Concept Boating is often viewed as a luxury experience centered around relaxation and enjoyment. Few boat owners enjoy spending valuable time waiting in line at marina fuel docks, particularly during weekends and holidays when traffic is highest. Wet Fuel solves several common frustrations by offering: Significant time savings Greater convenience Flexible scheduling Reliable service Professional fuel handling Reduced downtime Improved boating experience Fuel delivered directly to the vessel For many customers, the convenience alone justifies the premium service. Technology-Driven Operations Wet Fuel leverages modern technology to streamline operations for both customers and franchise owners. Technology may support: Customer scheduling Route optimization Fuel inventory management Digital payments Customer communication Service tracking Fleet management Business reporting CRM functionality Mobile technician management These systems help improve efficiency while providing customers with a seamless service experience. Home-Based Business Model One of Wet Fuel's attractive features is its mobile operating model. Unlike many franchise concepts, franchisees generally do not need: Retail storefronts Expensive commercial real estate Large office space Customer waiting areas Retail inventory displays Instead, the business is primarily operated from specialized fueling vehicles and administrative office space, helping reduce overhead compared to many brick-and-mortar businesses. Recurring Revenue Potential Boat owners often require fuel throughout the boating season, creating opportunities for repeat business. Many customers establish predictable fueling habits, particularly: Waterfront homeowners Charter operators Fishing guides Boat clubs Commercial operators Fleet customers These recurring relationships can produce reliable revenue while reducing the ongoing cost of customer acquisition. Protected Territory Franchisees typically receive an exclusive or protected geographic territory that allows them to build long-term customer relationships while limiting direct competition from other franchisees within the system. Territories are generally designed around boating density, marinas, waterfront communities, and vessel populations. Comprehensive Training & Support No prior marine fueling experience is typically required. Wet Fuel provides comprehensive onboarding and ongoing support that may include: Initial business training Fuel handling procedures Safety protocols Environmental compliance Equipment operation Customer service Sales and business development Technology systems Marketing guidance Ongoing operational coaching This support enables franchisees from a variety of professional backgrounds to successfully launch and grow their businesses. Marketing Support Wet Fuel helps franchise owners generate customers through a combination of national branding and local marketing initiatives. Support may include: Brand awareness Digital marketing resources Website presence Local advertising strategies Social media guidance Sales materials Partnership development Customer referral programs Community engagement Building relationships with marinas, yacht clubs, boat dealers, marine service providers, and waterfront communities can also become an important source of referrals. Ideal Owner Profile Wet Fuel is well suited for entrepreneurs who enjoy building relationships and operating a service-oriented business. Successful franchisees often possess: Strong customer service skills Sales and networking ability Operational discipline Leadership capabilities Attention to detail Comfort with scheduling and logistics Desire to build recurring revenue Passion for serving customers While boating knowledge can certainly be helpful, many successful owners come from management, sales, logistics, military, transportation, operations, or other service industries. Why Wet Fuel Stands Out Several factors differentiate Wet Fuel from more traditional franchise opportunities: Innovative niche within the growing marine industry High-value convenience service Mobile business model Home-based operations Multiple recurring revenue opportunities Limited direct competition in many markets Scalable operations Strong customer retention potential Technology-enabled business systems Opportunity to become the preferred fueling provider within local boating communities The Bottom Line Wet Fuel offers entrepreneurs the opportunity to own a unique, service-driven business that solves a real problem for boat owners while benefiting from recurring demand and a scalable operating model. By combining mobile convenience, technology, and exceptional customer service, the brand has created a differentiated position within the marine services industry. For candidates looking to enter a specialized market with strong repeat business potential, relatively low overhead compared to many retail concepts, and the opportunity to build lasting relationships within their local boating community, Wet Fuel represents an exciting franchise opportunity worth serious consideration.

Investment

$172K – $491K

Liquid Capital

N/A

Learn More About Wet Fuel

Planet Fitness Franchise FAQ

How much does a Planet Fitness franchise cost?

The total investment to open a Planet Fitness franchise ranges from $968,000 to $4,100,000, including a $20,000 franchise fee, and a 5% ongoing royalty, equipment, real estate buildout, and initial working capital. Your exact cost depends on location, market, and store format.

What are the requirements to open a Planet Fitness franchise?

You'll need a minimum of $1,500,000 in liquid capital, a strong credit history, and relevant operational or management experience. Planet Fitness also evaluates candidates on market knowledge, brand alignment, and commitment to operational excellence.

How much does a Planet Fitness franchise make?

Revenue and profit vary significantly by location, market size, and operator efficiency. To understand actual financial performance, request Planet Fitness's Franchise Disclosure Document (FDD) and review Item 19 (Financial Performance Representation) if provided. Also call existing franchisees listed in Item 20 for real-world numbers.

Does Planet Fitness work with franchise brokers?

Planet Fitness requires $1.5M+ liquid capital and significant total investment. Revolution Franchise Brokers can help you find comparable fitness franchises at various investment levels, including lower-cost boutique fitness concepts.

How do I buy a Planet Fitness franchise?

Start by requesting the FDD, reviewing the investment and financial data, and speaking with existing franchisees. Then attend Discovery Day at Planet Fitness headquarters. A franchise broker can guide you through each step and help you compare Planet Fitness with similar opportunities. Speak with a franchise advisor to get started.

Explore Franchises You Can Actually Buy

Speak with a franchise advisor at Revolution Franchise Brokers. We'll match you with vetted franchise opportunities that fit your budget and goals — whether that's Planet Fitness or a comparable alternative. All at no cost to you.

Speak With a Franchise Advisor

Disclaimer: Investment figures are estimates based on publicly available information and may vary by location, market, and timing. Always verify current costs and requirements in the brand's Franchise Disclosure Document (FDD) before making any investment decision. Revolution Franchise Brokers is an independent franchise brokerage and is not affiliated with Planet Fitness unless explicitly stated.