Majestic Residences

Business Overview

Majestic Residences is a residential assisted living franchise that provides 24-hour, non-medical care to seniors in smaller, home-like settings located within residential neighborhoods. Rather than operating a large institutional assisted living facility, franchisees typically purchase or lease a residential property, convert or prepare it to meet state licensing requirements, and operate it as a licensed residential care home.

Depending on state regulations and the property, a typical Majestic Residences home may accommodate approximately 6 to 16 residents. Residents generally need varying levels of assistance with activities of daily living (ADLs), including bathing, dressing, grooming, toileting, eating, mobility, and other everyday needs.

Majestic Residences combines the intimate environment of a residential care home with the systems, branding, marketing, technology, training, and operational infrastructure of a franchise organization. The brand's approach is centered around providing personalized senior care in a residential environment rather than a large institutional setting.

The business was established in 2020 and began franchising in 2021. According to Majestic Residences' 2026 franchise materials, the system has sold 38 franchises, with 31 open at the time those materials were prepared.

Residential Assisted Living Model

Majestic Residences is designed around smaller residential homes where seniors receive individualized assistance while continuing to live in an environment that resembles a traditional home.

Instead of developing a large senior living facility with dozens or hundreds of apartments, a franchisee can acquire or lease a suitable residential property and convert it into a licensed care home. Majestic Residences assists franchisees in evaluating potential properties based on factors such as market characteristics, floor plan, potential resident capacity, renovation requirements, zoning, and licensing considerations.

Homes generally include private and semi-private resident rooms, common living and dining areas, and spaces designed for interaction among residents, caregivers, and visiting family members. Majestic recommends an approximately 80% private-room and 20% semi-private-room configuration when practical. A larger four-bedroom home with a converted garage, for example, may be capable of accommodating approximately 10 residents, subject to state and local regulations.

The smaller-home format is intended to provide residents with a more personal alternative to traditional large-scale assisted living communities. Majestic emphasizes low resident-to-staff ratios, personalized care, a home-like environment, family involvement, and encouraging residents to maintain independence where possible.

Resident Services

Majestic Residences homes serve older adults who can no longer live independently and require assistance with everyday activities. Depending on the individual's needs and applicable state licensing requirements, residents may receive assistance with bathing, grooming, dressing, toileting, meals, medication management, mobility, and other daily activities.

Homes may also serve residents experiencing memory loss or cognitive impairment, including individuals with Alzheimer's disease or dementia. Majestic Residences identifies additional resident needs that may include stroke recovery, arthritis, multiple sclerosis, diabetes, incontinence, joint replacements, degenerative joint disease, high blood pressure, and increased fall or safety risks.

Potential residents are assessed before admission to determine whether the home is an appropriate environment for their individual care requirements.

Additional services and programming can include housekeeping and laundry, emergency response services, memory and cognitive assistance, social and recreational activities, music programs, horticulture programs, holiday and birthday celebrations, respite services, and adult day services.

Welcome H.O.M.E. Philosophy

The Majestic Residences care model is built around its "Welcome H.O.M.E." philosophy, representing:

Honest Care
Observant Care
Memorable Care
Empathetic Care

These values are designed to guide the resident experience and the interactions between caregivers, residents, and their families. The company's objective is to combine professional senior care with an environment in which residents are known personally and treated as members of a household rather than simply occupants of a facility.

Real Estate and Business Ownership Model

One of the distinguishing characteristics of Majestic Residences is the ability for a franchisee to potentially combine ownership of an operating senior-care business with ownership of the underlying real estate.

A franchisee may purchase an appropriate residential property and operate the Majestic Residences business from that property. This creates two distinct potential assets: the residential property itself and the operating senior-care business. Alternatively, depending on the franchisee's strategy and circumstances, the property may be leased rather than purchased.

Majestic assists franchisees in evaluating properties from the perspective of a residential assisted living operator, including market and location considerations, property layouts, renovation needs, licensing requirements, resident capacity, staffing requirements, and preparation of the property for opening.

The model also provides the potential for multi-unit development. After establishing the first residence, franchisees whose financial position, operating performance, and market conditions support expansion may develop additional homes and build a portfolio of residential assisted living operations and, where applicable, residential real estate.

Ownership Structures

Majestic Residences identifies multiple paths for participating in its system.

An Owner-Operator owns and actively operates a Majestic Residences home.

An Investor-Owner owns the business and potentially the underlying real estate while employing an administrator or manager to oversee daily operations.

A Real Estate Investor may own a suitable property and lease it to a Majestic Residences operator.

An Area Developer focuses on developing multiple Majestic Residences locations within a defined territory.

For traditional franchise ownership, Majestic is designed to accommodate semi-absentee ownership once the franchisee has hired the appropriate administrator and staff.

Semi-Absentee Management Structure

Majestic Residences does not require the franchise owner to personally provide day-to-day care to residents.

Each home requires an administrator or home manager who meets applicable state certification or licensing requirements. This individual manages the home's daily operations. Caregivers, referred to within the system as Resident Ambassadors, provide direct care and are certified or licensed when required by the applicable state.

Once this team is established, the franchise owner's responsibilities are primarily managerial and strategic. The owner oversees the administrator and staff, monitors the operation of the residence, communicates with residents' families as necessary, manages the business, and maintains regular contact with the administrator.

Majestic describes semi-absentee ownership as its preferred structure, with the franchisee maintaining regular oversight of the administrator rather than personally managing every shift or providing direct resident care.

Staffing

The primary management position within a Majestic Residences home is the Administrator/Home Manager. This individual must meet the certification or licensing requirements established by the state and is responsible for managing daily operations.

The direct-care staff consists of Caregivers/Resident Ambassadors, who provide non-medical assistance to residents and maintain the appropriate certifications or licenses required in their state.

Staffing requirements vary according to the number of residents, level of care required, state regulations, and other operational considerations.

Technology

Majestic Residences incorporates technology into both resident care and franchise operations.

Franchisees receive access to a cloud-based, residential-care-specific health records platform designed to manage resident and employee records, documentation, and regulatory compliance.

The consumer-facing operation also incorporates assisted living technology intended to support resident care. Majestic states that its homes utilize technology capable of providing real-time notifications related to incontinence events, along with systems supporting medication management and other aspects of resident care.

Technology is also used for operational management and financial benchmarking throughout the franchise system.

Marketing and Resident Acquisition

Majestic Residences provides franchisees with national branding, marketing systems, lead-generation resources, and relationships within the senior placement and referral industry.

The franchisor manages franchisee websites, social media, and search engine optimization, allowing franchisees to concentrate more heavily on local marketing and relationship development within their communities.

A significant component of resident acquisition is the senior placement and referral network. Majestic's leadership has extensive experience within the senior placement industry, and the company maintains relationships with placement and referral professionals throughout the country.

Franchisees can therefore combine local business development and professional referral relationships with the broader branding, digital marketing, and placement relationships provided by the franchise system.

Training

Majestic Residences provides a three-phase initial training program combining self-study, classroom or in-person instruction, and hands-on training at a residential care home.

The complete initial training program lasts approximately two weeks spread across the three phases. Classroom training is generally conducted in Arizona, although the location may vary, followed by on-site training within a home.

Training continues after the initial program through national webinars, regional coaching clinics, regular system-wide virtual training sessions, and an annual national convention.

Ongoing Franchise Support

Ongoing support includes dedicated Franchise Business Consultants, licensing assistance, brand standards support, regional coaching clinics, system-wide virtual training, technology, operational systems, marketing resources, and continued education.

Majestic also assists franchisees with the process of identifying a suitable property, understanding potential renovations, navigating licensing, preparing the home for residents, developing the operating team, implementing technology and operational systems, marketing the home, and developing professional referral relationships.

Site Selection, Licensing, and Compliance

Residential assisted living is regulated primarily at the state and local levels, so licensing requirements and permitted resident capacity vary by market.

Majestic provides support throughout the licensing process and assists franchisees in evaluating prospective properties before acquisition or development. Property evaluation considers the suitability of the floor plan, potential number of residents, necessary renovations, market characteristics, zoning, and state licensing requirements.

Majestic also provides support when navigating issues involving homeowners associations. Its franchise materials note that residential assisted living homes may have protections under the Federal Fair Housing Act, although individual HOA covenants, local regulations, and circumstances may require legal review.

Protected Territory

Franchisees receive a protected territory. Rather than defining every territory according to a fixed population or geographic radius, Majestic bases territory protection on the applicable state or local regulations governing minimum distances between residential care homes.

The company's franchise materials describe the protected territory as approximately twice the separation distance required under applicable state or local residential care regulations, with the exact territory varying by location.

Ideal Franchisee

Majestic Residences does not require franchisees to have a medical background.

The system seeks professional, empathetic, and compassionate owners who are comfortable following established systems and managing people. Experience hiring, staffing, or managing employees is beneficial, as is previous business ownership or sales experience.

A real estate background can also be advantageous, particularly for candidates who already own rental or income-producing properties and understand property acquisition and management.

Leadership

Majestic Residences was co-founded by senior-care industry veterans Chuck Bongiovanni and the late Gene Guarino.

Chuck Bongiovanni, MSW, MBA, CSA, CFE, CPRS, serves as Co-Founder and CEO. Bongiovanni previously founded CarePatrol Franchise Systems, a senior placement franchise system that grew to more than 150 franchises. According to Majestic's materials, CarePatrol and its franchisees placed more than 100,000 seniors into assisted living and residential care homes during his tenure.

Bongiovanni has also served as President of the National Placement and Referral Alliance and has presented at numerous regional and national healthcare conferences. His background combines senior placement, franchising, marketing, and assisted living.

Gene Guarino, Majestic's late Co-Founder, was the founder of the Residential Assisted Living Academy and was involved with organizations and initiatives including Family Legacy Homes, AL Network, the RAL National Association, RAL National Convention, and RAL Charitable Foundation. His academy trained more than 1,500 people in starting and operating residential care homes. His family and RAL Academy have continued their relationship with Majestic Residences following his passing in 2021.

Avendelle Senior Living Integration

Majestic Residences has expanded its residential assisted living platform through the acquisition and integration of Avendelle Senior Living. The Majestic discovery process now specifically includes validation conversations with both established Majestic franchisees and recently integrated Avendelle franchise owners.

The integration expands Majestic's existing network of residential assisted living homes while bringing Avendelle operators into the broader Majestic platform.

Franchise Investment

Majestic's 2026 franchise materials list an initial franchise fee of $49,500 and an overall estimated investment range of approximately $59,890 to $862,000. The wide range reflects the substantial differences between individual development scenarios, including whether a franchisee already owns a suitable property, leases a property, purchases an existing home, converts a residential property, or undertakes a more extensive real estate project.

The materials list required liquid capital of approximately $150,000 to $250,000 and a required net worth of $500,000. The ongoing royalty is listed as 6% monthly, beginning 30 days after opening.

Majestic is listed as SBA-approved, allowing qualified candidates to explore SBA-backed financing for their franchise investment.

Multi-Unit Growth

The Majestic Residences model is designed to accommodate multi-unit ownership. Once an owner has established the operating team, referral relationships, systems, and performance of the initial residence, additional residential homes can potentially be developed within the market.

This allows a franchisee to build a larger senior-care operating company while potentially accumulating multiple residential real estate assets when the franchisee chooses to own the underlying properties.

Market Position

Majestic Residences operates within the residential segment of the broader senior living and long-term care industry. The concept is positioned as an alternative to larger assisted living communities by offering smaller residences, lower resident-to-staff ratios, individualized attention, and a familiar residential environment.

The franchise system combines this small-home model with national branding, standardized operating systems, technology, centralized marketing resources, franchise support, and senior-placement relationships.

Majestic's franchise materials identify residential assisted living as a growing segment of senior housing and emphasize the long-term demographic demand created by the aging U.S. population. The system is designed to give individual residential care homes access to the brand recognition, operational infrastructure, technology, marketing capabilities, and shared resources more commonly associated with larger senior living organizations.

Discovery Process

Majestic Residences uses a structured discovery and due-diligence process that generally takes approximately three to six weeks, although candidates can proceed at their own pace.

The process begins with an introduction to the Majestic Residences model through an introductory webinar and phone call. Candidates then proceed through a market evaluation and candidate assessment, including an operations and support overview and guided research into their local market.

Candidates subsequently receive and review the Franchise Disclosure Document, participate in an FDD review, and discuss franchise agreement questions directly with the Majestic team. The process also includes licensing and site-selection discussions and franchisee validation.

Validation includes conversations with both established Majestic Residences franchisees and franchise owners who joined the system through the Avendelle integration.

The final stage consists of remaining discussions, evaluation of the candidate and market, completion of any required final assessments, and, for approved candidates, issuance of the franchise agreements for signature.