Surface Experts Franchise Opportunity

Executive-Led, B2B-Driven Surface Repair Franchise with National Account Support

Surface Experts is a fast-growing, executive-led franchise in the surface repair industry, offering entrepreneurs a scalable, low-overhead business built on a proven, patent-pending repair process. Rather than performing the technical work themselves, franchise owners run the business — leading a team of trained technicians and salespeople who deliver same-day spot repairs to commercial and residential clients.

Headquartered in Spokane, Washington, and franchising since 2018, Surface Experts now operates more than 80 territories across roughly 28 states, with a mission to become the nationally recognized name in spot repair as an alternative to costly full resurfacing or replacement.

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The Business Model

Surface Experts repairs — rather than replaces — damaged interior surfaces, including:

• Countertops (laminate and stone)
• Flooring (all hard surface types)
• Cabinets
• Bathtubs and shower surrounds
• Sinks and stainless steel appliances
• Glass cooktops
• Tile and wood surfaces

Where competitors default to full resurfacing or replacement — an approach that can cost thousands of dollars and take days out of service — Surface Experts technicians repair only the damaged area. Most jobs are completed in under an hour and are ready for use within four hours, using a fraction of the materials and generating minimal odor compared to traditional resurfacing methods. This speed and minimal disruption make the service especially well-suited to occupied environments like hotel rooms and apartment units, where downtime directly affects revenue for the client.

Key operational highlights:

• Executive-led model — franchisees manage the business and their team; they are not required to perform repairs themselves
• Mobile business — requires only a small office footprint (roughly 150–350 sq. ft.), keeping overhead low
• Recession-resilient positioning — the brand grew steadily even through economic downturns, driven by demand for lower-cost maintenance alternatives
• Protected territory — each franchisee receives a defined territory under their franchise agreement

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National Accounts: A Built-In Revenue Advantage

One of the standout advantages of the Surface Experts model is the strength of its national account relationships — a major differentiator versus starting an independent repair business from scratch:

• Established B2B pipeline from day one: New franchisees step into a business with existing national account partnerships already in place, generating leads and job opportunities from the outset rather than requiring the owner to build a commercial client base from zero.
• Deep B2B concentration: The vast majority of revenue — historically cited between 80% and 98% — comes from business clients rather than one-off residential jobs, giving franchisees a more predictable, repeat-business revenue base.
• Core national account verticals include:
  • Multi-family housing / property management — turn units faster between tenants, reducing vacancy-related revenue loss
  • Hospitality — hotel chains rely on fast, low-odor repairs to guest rooms, lobbies, and furniture without taking rooms out of service
  • Construction, builders & restoration companies — punch-list and post-construction damage repair to get properties to market faster
  • Real estate professionals — quick fixes ahead of listings, showings, and closings
  • Moving companies — repair of transit and packing damage to furniture and property
• Centralized national call center/support infrastructure: Inbound national account leads are managed and routed through corporate support systems, reducing the administrative burden on individual franchise owners and helping ensure consistent service delivery across the network.
• Cloud-based business management systems further streamline scheduling, job tracking, and reporting for these commercial relationships.

For a broker/prospect audience, this translates to a meaningfully shorter ramp-up period: franchisees are not solely reliant on cold local business development to reach profitability, because corporate-level relationships with national brands and property groups can funnel commercial work into new territories quickly.

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Training & Support

Surface Experts offers a comprehensive, structured onboarding and ongoing support system:

• Initial franchisee training — multi-day, hands-on training program at company headquarters covering business operations, sales, and customer/account management
• Lead technician training — a required, specialized technical training program ensuring consistent repair quality and brand standards
• Sales & business development training — a dedicated program for the franchisee's sales hire, focused on growing local and national account business
• Fast launch timeline — most new territories open within 6–8 weeks of being awarded
• Ongoing coaching — dedicated coaches supporting owners, salespeople, and technicians individually
• Dedicated support center — assists franchisees with administrative tasks, freeing owners to focus on growth and account management
• Marketing support — ongoing brand and local marketing assistance

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Investment Snapshot

(Figures vary by source/year and should always be confirmed against the current Franchise Disclosure Document — see disclaimer below.)

Item	Typical Range
Franchise Fee	~$75,000 (veteran discount available)
Total Investment	Approximately $140,000 – $227,000
Liquid Capital Required	$75,000 – $100,000+
Net Worth Required	$200,000+
Royalty	Reported historically in the 2%–8% range depending on source/year
Financing	Franchise fee financing available for a portion of the fee through the franchisor

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Ideal Franchisee Profile

Surface Experts is best suited to business-minded operators rather than hands-on tradespeople:

• Prior experience in construction, property management, or repair work is not required — full training is provided
• Strong leadership, sales, and relationship-management skills are valuable, particularly for cultivating and servicing B2B/national accounts
• Comfortable managing a small team (technicians and sales staff) and overseeing P&L performance
• Looking to scale a business rather than perform the technical labor personally

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Why It Stands Out

• Proprietary, patent-pending repair process and materials
• Established, ready-to-leverage national account relationships that generate business from day one
• Predominantly B2B, recurring-demand revenue model
• Low overhead, mobile operation with a small physical footprint
• Fast path from award to opening (6–8 weeks)
• Deep, role-specific training and coaching infrastructure
• Growing footprint with recognized inclusion in national franchise rankings

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Disclaimer: This description is intended for general marketing/informational purposes only and does not constitute an offer to sell a franchise. Investment figures, royalty structures, and territory availability are subject to change and vary by Franchise Disclosure Document (FDD) version and state. Prospective franchisees should review the current FDD and consult with legal/financial advisors before making any investment decision. Some states regulate the offer and sale of franchises, and offers will not be made in those states until applicable registration and disclosure requirements have been met.