Five Star Painting

Five Star Painting Franchise Opportunity

Five Star Painting is a residential and commercial painting franchise and part of the Neighborly network. Founded in 2004 and acquired by Neighborly in 2015, Five Star Painting built its brand on a simple premise: help customers transform their homes and businesses with professional painting services while delivering an exceptional customer experience from estimate to final walkthrough.

Unlike independent painting contractors who may struggle with estimating, scheduling, and quality control, Five Star Painting franchise owners benefit from a proven operating system that handles the operational complexity—allowing owners to focus on sales, customer relationships, and team management.

The franchise model is designed to be scalable, with no painting experience required. Owners manage estimators and painters, growing from a single territory operation into a multi-crew, multi-territory business.

Why the Market Needs Five Star Painting

Painting is one of the most requested home improvement services, but many homeowners struggle to find reliable painters:

• Painting is consistently among the top ROI home improvement projects
• Homeowners struggle to find dependable, professional painters
• Property managers and real estate investors need recurring painting services
• Commercial spaces require routine repainting and maintenance
• New construction creates ongoing demand for finishing work
• Age of U.S. housing stock drives cyclical repainting demand
• Many independent painters lack systems for quality and consistency

Five Star Painting fills this gap with a professional, branded alternative that homeowners trust.

Business Model Advantages

Five Star Painting is structured for owner-operators who want a scalable service business without performing the technical work themselves.

Key advantages include:

• No painting experience required—owner manages crews
• Low equipment and inventory requirements
• Scalable from single to multi-territory operation
• Recession-resilient as painting is both maintenance and improvement
• Recurring customer base through property managers and investors
• Access to the Neighborly network of 30+ brands
• Neighborly cross-brand referral program
• Strong vendor relationships and purchasing power
• Protected territory opportunities
• Veteran and multi-unit development paths

Services Offered

Franchisees provide a full range of interior and exterior painting services, including:

• Interior residential painting
• Exterior residential painting
• Commercial painting
• Cabinet refinishing and repainting
• Deck and fence staining
• Pressure washing and surface preparation
• Drywall repair and texture matching
• Wallpaper removal
• Specialty finishes and accent walls

These services generate opportunities for repeat business and referrals from homeowners, property managers, real estate professionals, and commercial building owners.

Ideal Customer Base

Five Star Painting serves a broad customer demographic, including:

• Homeowners preparing to list a home
• Property management companies
• Real estate agents and investors
• Commercial building owners and tenants
• Homeowners updating or renovating
• New construction projects
• Apartment and condominium communities

Because painting is one of the most common home and commercial improvement projects, franchisees benefit from a large, recurring customer base.

Comprehensive Training & Support

Franchisees receive extensive training and ongoing support designed to help them launch and grow successfully, even without prior industry experience.

Support includes:

• Initial business and operations training
• Technical training and certifications
• Sales and customer service programs
• Marketing and lead generation strategies
• Proprietary software and technology
• Neighborly call center and dispatch support
• Recruiting and hiring assistance
• Ongoing coaching and mentorship
• Multi-unit development guidance
• Franchise network collaboration

This structured support allows individuals from a variety of professional backgrounds to confidently build and lead a successful Five Star Painting business.

Marketing & Lead Generation

Five Star Painting franchisees benefit from Neighborly's robust marketing engine and national brand strength.

Marketing support may include:

• National brand advertising
• Digital marketing campaigns
• Search engine optimization (SEO)
• Pay-per-click advertising
• Social media marketing
• Local website development
• Neighborly cross-brand referral program
• Direct mail programs
• Customer relationship management tools
• Reputation management

This marketing support helps franchisees build local brand awareness, generate qualified leads, and grow a sustainable customer base from day one.