Five Star Flooring Franchise Opportunity

Overview

Five Star Flooring is the newest brand from Five Star Franchising, a growing platform of home service franchise concepts with more than 1,700 locations across North America. Launched in April 2026 through the acquisition and rebrand of a Michigan-based mobile flooring business, Five Star Flooring brings a premium, in-home "showroom to your door" experience to a flooring industry estimated at $74–75 billion. Rather than asking homeowners to visit a big-box store, franchise owners bring curated flooring samples, digital design previews, and transparent pricing directly to the customer's living room.

The brand is led by Brand President Dean Hartley, the same operator who helped scale sister brand Five Star Bath Solutions from a regional player into a category leader approaching 400 locations nationwide — giving Five Star Flooring a proven operational playbook from day one.

The Business Model

Five Star Flooring is built as an asset-light, executive-managed sales business — not a hands-on trade job. Franchise owners are not expected to be installers or designers; their role is to run the business:

• No storefront, no lease. The in-home showroom model eliminates the cost and risk of retail real estate and heavy inventory.
• Just-in-time supply chain. Owners build B2B relationships with local wholesale flooring suppliers, sourcing product only after a contract is signed — no warehousing required.
• Independent subcontractor installation. Licensed local subcontractors handle physical installation, allowing owners to focus on sales, client relationships, and business development.
• "We Handle Everything" promise. The turnkey customer experience covers furniture moving, demolition, subfloor prep, installation, and full restoration, backed by transparent upfront pricing, zero-down financing, and a lifetime guarantee on materials and labor.
• Two-year price lock. A "Start Small or Do It All" policy lets customers phase upgrades over time at locked-in pricing, encouraging repeat and referral business.
• Interior and exterior offerings. The brand serves interior flooring (LVP, hardwood) as well as exterior projects through its Deck-last solution.

Investment & Financials

• Estimated initial investment: approximately $157,500 – $264,500
• Royalty structure: 6% of gross revenue, stepping down to 5% once annual gross revenue exceeds $1,000,000 — a built-in incentive designed to reward growth
• For reference, the brand's original single Michigan location (operating prior to the Five Star rebrand) generated approximately $2.76 million in revenue for the 12 months ending August 31, 2025. Prospective buyers should review the current Franchise Disclosure Document (FDD) for complete, up-to-date financial performance representations, as this reflects one historical unit and is not a guarantee or system-wide average.

All figures should be verified against the most current FDD prior to any purchase decision.

What Franchise Owners Receive

• Structured onboarding: virtual pre-training followed by an immersive training week at Five Star headquarters covering the sales process, flooring standards, and vendor logistics
• ProNexis lead management: a dedicated hotline and text-response system that captures and books appointments so no high-ticket lead is missed while the owner is out networking
• Five Star Marketing support: in-house lead generation designed specifically for the flooring vertical
• Five Star Buying Group access: exclusive vendor pricing, rebates, and pre-vetted supplier relationships, removing the burden of sourcing vendors independently
• Digital design tools: real-time visual previews that let customers see new flooring in their own homes before committing
• Protected territory within an established, growing franchise system

Ideal Franchise Candidate

Five Star Flooring is designed for business-minded operators rather than tradespeople. Strong candidates typically include:

• Corporate professionals ready to move from managing someone else's business to owning their own, applying leadership and management experience to a scalable sales organization
• Revenue and logistics-oriented leaders comfortable managing P&Ls, sales pipelines, and B2B vendor relationships
• Community-focused networkers who can generate local leads through B2B partnerships, real estate relationships, and community events like home shows

Why Buy a Five Star Franchising Brand

Five Star Flooring is one of eight brands under the Five Star Franchising platform, which also includes Bio-One, Card My Yard, Decorate With Lights, Five Star Bath Solutions, Gotcha Covered, Mosquito Shield, and 1-800-Packouts. Buying into the Five Star system offers several platform-wide advantages:

• Scale and track record: a network of more than 1,700 locations across North America, with brands consistently recognized by Entrepreneur, Franchise Business Review, and the Inc. 5000 for growth and franchisee satisfaction
• Recession-resilient, home-based models: most Five Star brands are built around low-overhead, flexible ownership structures rather than traditional retail footprints
• Shared infrastructure: every brand benefits from ProNexis lead management, in-house marketing support, and exclusive vendor purchasing power negotiated at the platform level
• Proven playbooks: newer brands like Five Star Flooring are built on operational systems refined by established sister brands, shortening the learning curve for new owners
• Multiple brands, one relationship: owners interested in multi-unit or multi-brand growth can expand within a single, familiar support ecosystem

Next Steps

Prospective buyers can request the Five Star Flooring franchise snapshot, review the current Franchise Disclosure Document (FDD), and discuss available protected territories with a Five Star franchise developer to determine fit and begin the path to ownership.

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This summary is for marketing purposes only and does not constitute an offer to sell a franchise. All investment figures, royalty terms, and financial performance data are subject to change and should be independently verified against the most current Franchise Disclosure Document (FDD). Franchise offerings are made only through the delivery of a current FDD in compliance with applicable federal and state law.